Brand Development
Businesses need more than just a logo to connect with their customers. Learn what else goes into creating a brand that works for your business.
A solid foundation helps companies define their differentiation and positioning to connect with their ideal customers. Learn how good branding helps you scale.
Its unique selling proposition (USP) is a brand's most important marketing asset. Brand differentiation is what makes your company stand out from the crowd.
"Fernando Cabestany can take an idea, help define its purpose, and create a brand that embodies it.
"He is the creative genius behind Must Be Montessori’s new look and feel. He took the time to understand my company’s direction, asked the right questions, and had a genuine interest in its success. He is meticulous in his work and has given my brand a much-needed boost in confidence.”
"Ikemi gave us a more robust business model and the tools to create more focused digital content and clear communication with our audience.
We nailed down our target customer. We are delighted to have also entered several entrepreneurial contests where we have been called an up-and-coming business. Ikemi will be up to the challenge."
I've had big and small titles with companies of all sizes, from Graphic Designer to Art Director and Design Director. I have worked for companies in Mexico, Canada, the US, the UK, Germany, and China. Most recently, as Creative Director for online retailer Zappos, working on their internal culture and special projects. In looking to find my next step and a way to use my skills for good, the natural evolution was brand coaching for purpose-driven brands. After over 20 years of learning from great mentors and leading and developing creative teams working for brands worldwide, I believe that the most valuable resource in every project is the people behind it.
Ikemi is a combination of the nicknames my kids call each other; it's a crucial part of my own story and reminds me of why I do what I do. I believe that every person, brand, and journey is full of golden nuggets. Turn a regular story into an extraordinary brand that people connect with and remember, just like skilled origami artists turn plain sheets of paper into beautiful art.