The Story is in the Folds
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We turn amazing products into legendary customer experiences.

There is no point in having the best product if your customers don't know about it. Create a strong brand around your experience and have raving fans do the marketing for you.

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What is the difference between a logo and a brand?

Businesses need more than just a logo to connect with their customers. Learn what else goes into creating a brand that works for your business.

4 min read
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What is brand strategy? Why having a good one is good business.

A solid foundation helps companies define their differentiation and positioning to connect with their ideal customers. Learn how good branding helps you scale.

5 min read
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An illustration of paint swatches of different colors
What is brand positioning? Why a clear one grows your business.

Its unique selling proposition (USP) is a brand's most important marketing asset. Brand differentiation is what makes your company stand out from the crowd.

4 min read
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Trusted By
Offerpad logo
Must Be Montessori logo
Discovery Children's Museum logo
Zappos logo
Carboneat logo
Till Death Do Us Party logo
Mezcla logo
Slix logo
Gemma Locke
Owner, Must Be Montessori

"Fernando Cabestany can take an idea, help define its purpose, and create a brand that embodies it.

"He is the creative genius behind Must Be Montessori’s new look and feel. He took the time to understand my company’s direction, asked the right questions, and had a genuine interest in its success. He is meticulous in his work and has given my brand a much-needed boost in confidence.”

Federico Peña-Mayer
CEO, Carboneat

"Ikemi gave us a more robust business model and the tools to create more focused digital content and clear communication with our audience.

We nailed down our target customer. We are delighted to have also entered several entrepreneurial contests where we have been called an up-and-coming business. Ikemi will be up to the challenge."

My story

I am Fernando Cabestany, an insatiably curious Creative Director, Speaker, and Author, passionate about building brands. I work with forward-thinking business owners that work towards a higher purpose. I have been helping big and small companies connect with their customers for over 20 years across different industries, continents, and cultures.

I've had big and small titles with companies of all sizes, from Graphic Designer to Art Director and Design Director. I have worked for companies in Mexico, Canada, the US, the UK, Germany, and China. Most recently, as Creative Director for online retailer Zappos, working on their internal culture and special projects. In looking to find my next step and a way to use my skills for good, the natural evolution was brand coaching for purpose-driven brands. After over 20 years of learning from great mentors and leading and developing creative teams working for brands worldwide, I believe that the most valuable resource in every project is the people behind it.

Years of Experience
What does ikemi mean?

Ikemi is a combination of the nicknames my kids call each other; it's a crucial part of my own story and reminds me of why I do what I do. I believe that every person, brand, and journey is full of golden nuggets. Turn a regular story into an extraordinary brand that people connect with and remember, just like skilled origami artists turn plain sheets of paper into beautiful art.

scale Your Business!

Let's chat! Schedule a discovery call to see how we can amplify your impact.

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